Spyglasses Blog

A press release gets one shot before it hits the wire. Score the draft against a real AI query while it's still a document on your desk, not after it's synced, syndicated, and indexed with whatever weaknesses it shipped with.

Jim Wrubel

8/11/2026

A new product has no AI visibility history to compare against, so most teams wait until after launch to start tracking it. Set up the property, the prompts, and the competitors before launch day, and the first weeks of AI answers become measurable instead of anecdotal.

Jim Wrubel

8/10/2026

A spelling check catches typos before a draft goes out. This is the same idea for AI citation. Paste a draft in before it's live, score it against the query it should win, and fix what's broken while it's still cheap to fix.

Jim Wrubel

8/9/2026

A cold pitch deck gets skimmed. A report showing exactly where a prospect is losing ground in AI search gets read twice. Here's the four-step workflow for turning a list of domains into a batch of pitch-ready AI visibility reports.

Jim Wrubel

8/8/2026

A media list ranked by reach can still be full of outlets AI never reads. Here's how to score outlets before you pitch, price the placement before you negotiate, and confirm the value after the story runs.

Jim Wrubel

8/7/2026

A full-site audit hands you a list of a hundred things wrong with your pages. Not all of them are stopping AI from citing you. Here's how to tell the difference, fix what actually matters, and prove the fix worked.

Jim Wrubel

8/6/2026

Four days ago we published a bet. Match a synthetic prompt panel to how real buyers actually ask, and it should mirror a human panel completely. We ran the test with the predictions registered in advance. Half the bet paid, and the half that failed turns out to be the more useful result.

Jim Wrubel

8/6/2026

A content brief that says "we need to win this query" starts in a different place than a page you're already trying to fix. Here's the query-first process for picking the right page, scoring it against the exact search AI runs, and revising until it actually ranks.

Jim Wrubel

8/5/2026

A new client signs, or a prospect takes your call, and the first real question is the same either way. How visible is this brand in AI search right now? Here's the five-step playbook for turning a domain name into a baseline that holds up.

Jim Wrubel

8/4/2026

A placement report says the story ran. It doesn't say whether AI ever read it. Here's how to connect a campaign's earned media to what AI assistants actually cite, and report the number that proves the work.

Jim Wrubel

8/2/2026

Critics say AI share of voice from synthetic prompts measures nothing real. Instead of arguing, we ran the test on our own prompt generator, against 143 prompts written by real people, and published every number. What we found changes how you should read your dashboard.

Jim Wrubel

8/2/2026

Your dashboard has a line for paid, organic, email, and social. It probably doesn't have one for AI, so the channel is invisible even when it's working. Here's how to build that line, using the traffic you already have.

Jim Wrubel

8/1/2026

Most of your citation opportunity isn't in content you haven't written yet. It's sitting on your site already, one fixable gate away from getting picked up. A step-by-step playbook for finding those pages, diagnosing why AI skips them, and fixing what's actually broken.

Jim Wrubel

7/31/2026

When a negative story breaks, people don't just read the news. They ask AI about it. A step-by-step playbook for comms teams to find out what AI is saying, trace where it comes from, and measure whether the response is landing.

Jim Wrubel

7/30/2026

A one-time report tells a client where they stand today. Tracking is what proves your work moved the needle. A step-by-step playbook for turning a baseline AI visibility snapshot into a nightly system that catches real movement, not noise.

Jim Wrubel

7/30/2026

The critics of AI visibility tools are right about more than our industry wants to admit. Here's what a defensible version of prompt tracking looks like, question by question.

Jim Wrubel

7/29/2026

We re-ran SparkToro's prompt study with 143 real people's prompts against ChatGPT, daily for a week. The market leaders showed up no matter how people asked. Everyone else's fate depended on the wording. Here's what to do about it.

Jim Wrubel

7/23/2026

If all you're doing is tracking prompts, you're paying to see data you can't act on. Here's what to focus on instead.

Jim Wrubel

7/23/2026

A new Spyglasses study found that Google AI Overviews deep-links to the exact second in a YouTube video 44% of the time. ChatGPT, Gemini, and Perplexity never do. Here's what that means for video in your AI visibility plan.

Jim Wrubel

7/13/2026

Before an AI model ever answers a question about your brand, it's already decided which websites it trusts. That call comes from Common Crawl, and one number predicts it well. Here's what PR and marketing leaders need to know.

Jim Wrubel

7/1/2026

Use AI visibility data to optimize content for AI citations: the 8 gates ChatGPT runs before quoting a page, plus how to test a draft pre-publish.

Jim Wrubel

6/29/2026

We checked the robots.txt policies of the top 51 U.S. news outlets. 61% block AI assistants from citing their content. Here's what that means for your earned media strategy.

Jim Wrubel

3/4/2026

Content refreshes often improve AI readiness and SEO at the same time, but the AI impact usually goes unmeasured. Here's how to change that.

Jim Wrubel

3/2/2026

Good SEO work often improves AI citation readiness as a side effect. Running an AI Readiness Audit before and after proves it.

Jim Wrubel

3/2/2026

Website redesigns can help or hurt AI citation readiness. A scored before/after audit shows which, and gives agencies a deliverable most rivals don't offer.

Jim Wrubel

3/1/2026

Generate prospect-specific AI visibility insights in minutes from a domain name. Turn a cold pitch into a data-backed conversation.

Jim Wrubel

2/28/2026

The gap between AI visibility scores and client results is where agencies lose deals. Two tools close that gap.

Jim Wrubel

2/27/2026

Demonstrating the ROI of PR means more than just tracking share of voice in prompts.

Jim Wrubel

1/12/2026

What if you built an SEO article for a long-tail keyword with 33 Rank Difficulty, and nobody came?

Jim Wrubel

1/12/2026

ChatGPT gets 3.2B visits monthly with 89% never clicking through. Your $100K website redesign optimizes for customers who aren't coming. Here's where they actually are.

Jim Wrubel

1/12/2026

Google's AI Mode has rolled out to all US users and now counts in Search Console data. But the most important metric—how often AI mentions your business without sending clicks—remains invisible.

Jim Wrubel

1/10/2026

11 essential questions to ask yourself to measure if your AI SEO strategy is actually effective.

Jim Wrubel

1/9/2026

What to look for in an AI Visibility Tracking platform for your agency in 2025.

Jim Wrubel

1/8/2026

Traditional conversion metrics miss a huge part of your sales funnel. Learn how AI conversion rates help you optimize for the future of customer discovery.

Jim Wrubel

1/7/2026

With AI models increasingly crawling the web for training data, website owners face a critical decision. Learn when to block AI crawlers and when to welcome them.

Jim Wrubel

1/6/2026

Does adding an LLMs.txt to your site actually do anything? See what our data shows.

Jim Wrubel

1/5/2026

How to Monitor Brand Mentions in ChatGPT, Google AI Overviews, Claude & Perplexity.

Jim Wrubel

1/4/2026