Free AI Visibility Report

An AI Visibility Report analyzes how brands appear when users query AI assistants like ChatGPT, Claude, and Perplexity for industry research. Unlike traditional SEO analysis that tracks website traffic and rankings, AI visibility reports examine how AI systems characterize and represent brands in their generated responses to user questions about products or services.

AI visibility reports are typically run every 6-8 weeks, coinciding with major AI model updates. This frequency allows tracking of optimization improvements and monitoring changes in how AI systems represent brands. Regular monitoring helps maintain accurate brand representation as AI models evolve and training data updates.

Brand consistency is measured by comparing how a brand is described across different platforms against the actual brand messaging on its website. The process involves analyzing gaps between intended brand representation and how it appears in various channels, then calculating a score based on alignment of key brand attributes, messaging, and positioning statements.

Share of voice represents the percentage of mentions or visibility a brand receives compared to competitors within a specific context or platform. In AI search environments, it measures how frequently a brand appears in AI-generated responses to relevant customer queries compared to competing brands in the same industry or solution category.

Share of voice is calculated by dividing a brand's mentions by the total mentions of all brands in a given context, then multiplying by 100 for a percentage. The calculation examines specific customer research queries, counts how often each brand appears in responses, and determines the relative visibility percentage against competitors.

Citations are measured by counting how frequently a source is referenced by other publications, research papers, or content. In the context of AI visibility, citations refer to how often AI platforms mention or reference a brand when responding to user queries. This measurement includes tracking frequency of mentions, context of references, and share of voice compared to competitors across different search queries.

100% share of voice means a brand appears in every relevant search result or mention within a specific category or topic. In AI platforms, this would mean your brand is mentioned in all AI responses when users ask questions related to your industry or product category, giving you complete visibility dominance over competitors.

If 10 AI responses mention project management tools and your brand appears in 3 of them while competitors appear in the other 7, your share of voice is 30%. This metric shows how frequently your brand is referenced compared to competitors when users ask AI assistants about solutions in your category.